Centre for Sustainable Leadership: Sustainability: Holistic. Sound. Measurable.
The ZNU is an application-oriented research institute in the Faculty of Business and Society at Witten/Herdecke University. We want to impart knowledge and make it applicable. Our goal is to get people excited about sustainable leadership. With the ZNU-Standard Driving Sustainable Change, we create the conditions for actively shaping and leading sustainable change from within, so that the added value is not only tangible, but also measurable.
Your partner for sustainable development
The first holistic and state-recognized standard for Driving Sustainable Change!
Since 2012, the ZNU Standard Driving Sustainable Change has been supporting companies of all industries and sizes on their journey toward greater sustainability. With its second revision in 2026, it sets new benchmarks: as one of the few sustainability standards, it meets the requirements for accreditation eligibility with the German Accreditation Body (DAkkS), representing the highest standards of quality and reliability.
Find out here what this means specifically for your company.
Make a start, here and now.
The ZNU Quick Check is a self-assessment tool with which you can classify your sustainability activities and receive assistance for further steps.
Would you like to find out more?
In this webinar, we will introduce you to the approach of the ZNU-Standard Driving Sustainable Change and give you an overview of the most important requirements on the way to certification. You can expect presentations from the ZNU and a practice partner from the ZNU partner network. The video conference will also provide an opportunity to clarify any questions that may arise.